In this Framer blog, I will show you the essential SEO basics for Framer websites and how to upgrade them with advanced AI, GEO and semantic strategies for 2026.
Niklas Hass
Webdesigner & Entrepreneur
Table of Contents
The Essential SEO Basics Every Framer Website Still Needs
Even in 2026, some classic SEO fundamentals remain critical. These basics form the foundation for strong visibility on Google and AI search engines like ChatGPT, Perplexity and Gemini.
1. Titles and Meta Descriptions
Use a clear, keyword-focused title and a short meta description of up to 160 characters. These two elements strongly influence click-through rates in search results. Framer gives you dedicated SEO fields for each page – make sure to fill them out.
2. Clean Heading Structure (H1–H3)
Every page should contain exactly one H1 as its main title. Use H2 for major sections and H3 for subtopics. A clean heading hierarchy helps both Google and AI models understand your content more accurately.
3. Descriptive Alt Text for Images
Search engines can’t see images, but alt text tells them what’s shown. Write short, descriptive alt texts and include a keyword only when it fits naturally. This improves both SEO and accessibility.
4. Correct HTML Tags
Framer is visual, but under the hood it still generates real HTML.
Use proper semantic tags:
<h1>–<h3>for headings<p>for paragraphs
<ul>/<ol> for lists
Avoid using <div> or <span> for important text. Semantic structure matters for SEO.
5. Accessibility With ARIA Labels
Buttons, icons or links without visible text should include ARIA labels.
They help screen readers and improve overall usability.
Example:
<a aria-label="Open contact form">
6. Keyword-Optimized Text
Write for humans first, but use keywords strategically:
in the title
in H2 sections
in the first paragraph
in image alt text
Aim for a natural keyword density (around 1–2%) without forcing keywords.
7. Internal and External Linking
Internal links help Google understand your site architecture and keep users exploring your content.
External links to trusted sources increase credibility.
Use meaningful anchor text — not “click here”.
The New AI-Driven SEO Strategies for 2026
AI search engines like ChatGPT Search, Perplexity, Gemini and Google SGE analyse content very differently from traditional search engines. In 2026, your Framer website needs far more than classic SEO — it needs AI-ready structure, topical depth and consistent authority signals.
1. Build Topical Authority With a Strong Pillar Page
AI systems prioritise websites that cover a topic in depth and from multiple angles.
Create a comprehensive pillar page that fully explains your main topic, then support it with smaller subpages and blog posts.
Use semantic variety: tools like Surfer SEO, Google NLP API or NeuronWriter help you identify related concepts and entities AI models associate with your niche.
2. Strengthen Author and Brand Authority (E-E-A-T for AI)
AI search engines check whether the creator behind the content is trustworthy.
Show experience through author bios, credentials, and real-world case studies.
Earn brand mentions on podcasts, blogs and media — even unlinked mentions improve your authority footprint.
Keep your identity consistent across platforms like YouTube, LinkedIn and your website.
3. Optimise for Featured Snippets and AI Summaries
Write your content like you are directly answering a user’s question.
Use short paragraphs, bullet points and clear subheadings so AI models can extract answers easily.
Target “People Also Ask” questions and structure your content for fast scanning.
4. Feed the Machines With Structured and AI-Friendly Content
Traditional SEO prioritised backlinks — but 2026 SEO also relies on GEO (Generative Engine Optimization).
GEO focuses on brand mentions, citations, sentiment and how easily your content can be summarised by AI.
To make your content AI-friendly:
Use Schema Markup (FAQ, HowTo, Review)
Add multiple formats: images, videos, diagrams
Provide explicit data: numbered lists, statistics, tables
Publish blogs consistently — depth beats frequency
5. Rethink Your SEO Workflow for AI Search
Update your SEO process to include AI-specific metrics:
Track AI visibility on ChatGPT, Perplexity and SGE
Test how AI tools summarise your pages
Use unique frameworks, naming systems and terminology to become memorable
Publish consistently so AI recognises your brand as an active source
Key Takeaways
Framer websites still need classic SEO basics like clean titles, meta descriptions, headings and alt text.
A clear content structure (H1–H3) helps both Google and AI models understand your pages.
Accessibility elements like ARIA labels improve usability and boost SEO signals.
Internal links strengthen your site architecture and guide users through your content.
In 2026, AI search engines reward topical authority and deep, high-quality content.
GEO (Generative Engine Optimization) focuses on brand mentions, citations and sentiment — not just backlinks.
Structured data, semantic variety and consistent blogging improve your visibility in AI-driven search.
Author authority and brand consistency are crucial for ranking in AI environments.
Websites that answer questions clearly, use multiple content formats and provide explicit data perform best in AI summaries.
